90 Day Marketing Growth Series (Pt. 2) Messaging That Moves the Needle: Build Your Content Funnel

Your message only matters if it moves the needle. In this results-driven session, you’ll learn how to set meaningful goals and translate them into measurable growth. We’ll cover the metrics that matter most—focusing on KPIs that actually drive clients, not vanity numbers—and show you how to build a marketing dashboard that takes the guesswork out of tracking progress. Through the Content Funnel Formula, you’ll connect your core message directly to your marketing efforts, ensuring every piece of content supports your larger revenue goals. Then, we’ll break your vision into actionable steps, using a 30-60-90 day growth plan to create momentum. Finally, you’ll apply the Merlyn Method—a powerful visualization technique that helps you imagine your success one year out and build the plan backward to make it achievable. By the end of this session, you’ll walk away with a clear roadmap, practical tracking tools, and the confidence to measure, manage, and accelerate your business growth.

Speaker(s): Martin Brossman

Co-Sponsor(s):

Fee: No Cost