Sales Strategies for Business Owners: Sales is a Skill - Not a Personality Trait

You know your business. You’ve put in the work, built a strong reputation, and created something valuable. But if selling your product or service still feels uncomfortable—or inconsistent—you’re not alone. Many successful entrepreneurs thrive in operations, branding, or customer service, but have never been taught how to sell.This course is designed to close that gap. Sales Strategies for Business Owners teaches you a structured, authentic approach to sales—one that fits your voice, respects your values, and works in the real world. You’ll learn how to identify the right people, guide conversations with confidence, and turn interest into committed customers. No pressure tactics. No scripts. Just a repeatable system you can trust. Selling isn’t a personality trait—it’s a business skill. And mastering it could be the most profitable decision you make this year. What You’ll Learn - How to find and reach the decision-makers that matter; What to say (and what not to) when starting sales conversations; Techniques for setting meetings, closing sales, and securing repeat business; How to represent yourself and your business with clarity and confidence; A simple follow-up system using CRMs to stay organized and engaged; Strategies to develop a resilient, focused sales mindset You’ve built the business. Now build the revenue

Speaker(s): Mark Mistretta

Co-Sponsor(s):

Fee: No Cost