Brand Development and Management

Branding is the cornerstone of your business’ identity, encompassing its visual elements to the emotions it evokes in consumers. In our upcoming workshop session, we'll dive deep into the power of branding and its profound impact on consumer behavior. We'll explore how subtle nuances in color, aesthetics, and messaging can sway a customer's perception and influence purchasing decisions. Through the lens of consumer psychology, we'll uncover the critical building blocks of a robust brand: consistency, creativity, and connection. Join us as we unpack the intricate relationship between branding, marketing, and sales, and discover how a well-crafted brand identity can serve as a catalyst for business success. You'll gain practical insights and actionable strategies for developing a brand that resonates authentically with your target audience, fostering loyalty and trust, and, ultimately, driving growth.

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Fee: No Cost