Behavioral Economics, Neuromarketing & Biometric

In this session, we'll explore behavioral economics, examining how irrational behaviors and cognitive biases shape consumer choices. Through the lens of neuromarketing and biometric research, we'll unveil the hidden triggers that influence purchasing behavior at a neurological level, allowing you to craft marketing strategies that resonate on a deeper, more subconscious level. Join us as we uncover the latest advancements in behavioral science research and discover how to implement effective behavioral interventions in your marketing and sales efforts. Gain practical insights into leveraging psychological principles to enhance customer engagement, drive conversions, and cultivate long-lasting brand loyalty. By harnessing the power of behavioral economics and neuroscience, you'll unlock new opportunities to elevate your business to unprecedented heights.

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Fee: No Cost