Selling Made Simple

Experiences matter. It’s not what the brand offers-It’s what the customer buys–Both are not perceived to be equal. During this upbeat, in-person workshop, you’ll learn how customers perceive products & services, learn their expectations, and see how your product can improve their quality of life. ● Learn consumer perceptions with Clicksusasion’s 360-degree Product Perception Framework. ● Identify how consumers make decisions based on perceptions & lived experience. ● Apply behavioral science principles to strategic marketing, communication & product development. Why is behavioral science important as I market my small business? Business decisions are often influenced by countless biases that distract from an objective thought process. There’s a science to managing influence. Behavioral science studies human behavior and applies data-driven insights to produce measurable outcomes beyond intuition and guesswork.

Speaker(s): Dr. Michael Barbera

Location: The Garden State Grill 410 Pine State Street Lillington, NC 27546

Fee: No Cost