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The 3 Parts of the Client Backstory You Must Collect to Market Your Business - Online

Tue 1:00 PM to 2:30 PM
Topic: Marketing and Sales

When you begin marketing for your Next Big Thing, your first question will be, "What does my audience want? How can I relate to them?" You might have been taught to begin with your ideal avatar or persona. Something like, "Women over 30 living in the midwest and working for big corporations." But that's not really helpful when it comes to planning your launch and writing the copy. There IS a better way. On this short training, you'll discover: Why your client's backstory could also be called your client's "baggage story" - Why understanding your client's backstory makes it much easier to write copy, plan your launch and avoid 2 common mistakes - 3 essential questions to uncover your client's backstory - ...and more! You'll walk away with action steps that will help you grow your audience, gain more clients, and begin to enjoy marketing again.

Fee: No Cost

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