Customer Discovery & Marketing to your Target Customer 2
In this 60 minute workshop, you will learn:
How customer discovery is crucial for companies to understand their target market and customer needs. It is a key step in the design process to ensure products or services fit the market. Tips for successful customer discovery and marketing include: understanding the target market by analyzing demographics and interests, creating customer personas based on data and research, focusing on the customer rather than the product, validating assumptions about the offering, and iterating and refining based
on customer insights. By following these tips, businesses can tailor their offerings to better meet customer needs and preferences, ultimately leading to increased success in the market.
This workshop is a hybrid setting.
Google Meet joining info Video call link: https://meet.google.com/wks-kdve-kre Or dial: (US) +1 484-352-3527 PIN: 552 340 377# More phone numbers: https://tel.meet/wks-kdve-kre?pin=9022228479996
Bill Rollinson is a General Business Counselor with the SBTDC (Small Business Technology Development Center). Before moving to North Carolina in 2020, he spent most of his career in Silicon Valley as an entrepreneur and product manager. He helped to create some of the first software for the Apple Macintosh in 1984 and co- founded the first online retailer on the web, Internet Shopping Network in 1994. He’s been involved in numerous start-ups, as an operating executive, founder, investor, and board member. He received a Design degree from UCLA.
Speaker(s): Bill Rollinson, SBTDC Business Counselor
Co-Sponsor(s):
Fee: No Cost