Marketing is Key! Find Your Perfect Customer and Create a Marketing Plan - Online

Having a great business idea is only the beginning — success depends on understanding who your customers are and how to effectively reach them. Finding Your Perfect Customer and Creating a Marketing Plan is designed to help entrepreneurs and small business owners better identify their ideal audience and develop practical strategies to connect with them. Participants will explore key ways to define and understand their customer base, learn how to estimate market potential in their area, and discover actionable approaches for building a focused and effective marketing plan that supports long-term business growth. Led by experienced business educator and consultant Mike Collins, this webinar combines practical instruction with real-world business insight gained through years of working with entrepreneurs and startups. Mike’s engaging and approachable presentation style helps simplify marketing concepts and turn them into realistic strategies that business owners can apply immediately. Whether you are launching a new business, refining your current marketing efforts, or looking to better understand your target audience, this session provides valuable tools and guidance to help strengthen your marketing direction and improve your chances for success.

Speaker(s): Mike Collins The Perfect Workday Co.

Co-Sponsor(s):

In compliance with the Americans with Disabilities Act (ADA), the CVCC Small Business Center will honor requests for reasonable accommodations made by individuals with disabilities. If you have a disability that requires special accommodation, please contact the Small Business Center 72 hours prior to the event at (828) 327-7000 X4117 or accommodations@cvcc.com.

Fee: No Cost