Marketing Your Business: Simple Strategies that Work - Online

Marketing your business doesn’t have to feel overwhelming or unclear. In this practical, easy-to-follow session, we break down the core principles of marketing—using a real-world example—to show how strategy turns into actual customers. You’ll learn how to apply the 4 Ps (Product, Price, Place, Promotion), build a clear value proposition, and make smarter decisions about where and how to show up. Instead of theory, this session focuses on simple, proven approaches that help new and growing businesses gain visibility, attract customers, and build momentum. In addition to the marketing framework, participants will also receive a guided overview of Canva—a powerful, user-friendly design tool for creating social media posts, flyers, and marketing materials. We’ll walk through the basics of navigating the platform, selecting templates, and making quick edits so you can confidently create clean, professional visuals for your business. Whether you're just getting started or looking to improve your current efforts, this session will give you practical tools and clarity to take your marketing to the next level.

Speaker(s): Chris Reese Miranda Rich Small Business Center - CVCC

Co-Sponsor(s): Erica Derr Catawba County Library System

In compliance with the Americans with Disabilities Act (ADA), the CVCC Small Business Center will honor requests for reasonable accommodations made by individuals with disabilities. If you have a disability that requires special accommodation, please contact the Small Business Center 72 hours prior to the event at (828) 327-7000 X4117 or accommodations@cvcc.com.

Fee: No Cost