Marketing 101: The Fundamentals (SBU, on-line)
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy.
Speaker(s): Small Biz U, On-Line Training
Co-Sponsor(s): Small Biz U
Fee: No Cost