Marketing Series: The Power of Brand Messaging: How to Create & Use Key Messaging Components.
Jun
10
2021
Thu 6:30 PM to 7:45 PM
Online
Facilitated by Wake Technical Community College Small Business Center
Topic: Marketing and Sales
Brand messaging is an important component of a branding strategy for small business. Brand messaging includes components like:
- Brand promise
- Unique value proposition
- Mission / vision / values
- Key Messages
- Tone of Voice
- Elevator Pitch
In this session we’ll break down each of these components, and discuss which of these you may need for your business. We’ll also talk about how to use them to meet your business goals once you have them in place.
This is a tactical class that cuts the jargon and simplifies brand messaging! No matter your comfort level with branding, marketing and communication, this class will add value.
Upcoming sessions in this series include:
- June 17 - Marketing Series: Non-Digital Marketing - Print, Referral, Cold Calling, and More!
- June 24 - Key Marketing Activities for Q4
Speaker(s): Dana Cassell
Co-Sponsor(s): Wake Forest Chamber of Commerce
Fee: No Cost