Friday Force: New Year, New Marketing Plan. Workshop to Plan out Marketing Activities for 2021

Where do you want your business to be on January 8th 2022? Let’s figure out how to get there! This 75-minute workshop style webinar creates a space for small business owners to design a high level marketing plan for 2021. Using a template and with guidance from the facilitator, participants will complete the following activities:

• Create SMART quarterly business goals;
• Define or refine target market and market segments;
• Evaluate the success (stop / start / continue) of digital marketing platforms;
• Determine monthly content frequency by platform;
• Define key performance indicators;
• Establish a digital marketing conversion funnel;
• Brainstorm “candy bag” ideas to support foundational marketing efforts.

The goals of this session are for small business owners to increase their understanding of:

• How marketing activities are related to business goals and performance;
• What a full year of marketing activity entails, and how to be proactive (not reactive) with respect to marketing;
• How to eliminate waste, focus on the highest ROI activities, and measure the success of marketing activities.