Reel em' In! The Power of Link Bait for Website Success

One of the biggest challenges in Internet marketing is getting other websites to link to yours. Links to your site are like votes and search engines use them in deciding how well you rank. Link bait is content on your site that other sites find attractive, so they create links and drive traffic to your site. Developing link bait is a specific process of identifying what your audience wants and creating content that will solve their problems or make them laugh or smile. This session will help you succeed in this critical aspect of inbound marketing. Take Aways: • Examples of effective link bait • Learn the most common types of link bait to develop • Develop conversion paths once audiences have been drawn to the link bait on your site

Speaker(s): Paul Kaufman

Fee: No Cost