Lunch and Learn: Know Your Worth - Crafting a Pricing Strategy with Psychology

Many business leaders struggle to decide on the prices for their products and services. Lower prices than your competitors’ prices may attract customers, yet there is the risk of decreased profitability. Higher prices can create additional revenue but might alienate some customers. In this interactive session, we’ll discuss the variables to consider when pricing your products and services. Topics include: (1) knowing your customer’s expectations, (2) consumer decision-making and perceptions, (3) navigating the price-sensitive consumer (3) discount pricing, and (4) scarcity and limited availability pricing. LEARNING OBJECTIVES: Understand how consumers perceive prices Develop a pricing strategy for products and services Apply psychology and persuasion to a pricing strategy

Speaker(s): Michael Barbera

Fee: No Cost