Clicksuasion: The Science Behind the Click
Disrupt Traditional Marketing by Understanding Consumer Behavior Join us at the beautiful Rocky Mount Mills newest venue, the Power House, for an intriguing, interactive, and informative program. Presented nationally in Dallas, Kansas City, Chicago, New York, and oversold in Orlando at a ticket price of $195. The Rocky Mount Area Chamber, the Eastern NC Center for Business and Entrepreneurship, and the Small Business Center are teaming up in celebration of Twin Counties businesses and treating our audience to a $0 cost event. Companies such as Boeing, Harley-Davidson Motorcycles, and John Deere are just a few getting into the game of psychology-integrated marketing. Come out and learn about the psychology behind the decision-making techniques. This interactive session will have the audience "buying" in real time, and then learning the persuasive clues that help guide those choices. A combination of psychology and economics at its core, Clicksuasion delivers evidence-based science behind influence, persuasion, and sales as you journey through the customer experiences. People don't buy products and services from businesses. They buy from brands, and the brand is the cumulative equity of every perception, process, and person that is associated with the brand. During the Clicksuasion experience, we will venture through the customer journey beginning with the drive to the store, followed by engaging with the products and services, the decision process and culminating with your future engagement with the brand. As we venture through this irrational journey, we will discover how brands organize their products, frame their services and persuade us to buy items we don't need. Michael Barbera will give you the psychological framework of choices, purchases, and persuasion that brands use to influence consumer decision-making. Use it wisely. Learning Objectives: - Recognize how brands apply psychology to marketing, sales, and communication - Understand the human decision process when making financial decisions - Attendees will learn how to apply behavioral science with the Clicksuasion framework Door prize awarded will be a 60 minute strategy session with Michael Barbera. Must be present to win!
Speaker(s): Michael Barbera, Award Winning Consumer Psychologist & Business Strategist, is a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 100,000 people have seen Michael speak on four continents, and he has earned more than 250,000 online views.
Co-Sponsor(s): Rocky Mount Area Chamber of Commerce, Rocky Mount Mills, Eastern NC Center for Business and Entrepreneurship, Small Business Center
Limited Seating ~ The first 50 preregistered at the door will be seated. Reserve Yours Today!
Fee: No Cost