Create Fans, Not Customers

Some customer relationships are transactional—they simply buy products or services. But fans of a brand are truly invested. Their emotional attachment to the brand’s values, ambassadors, and community deepens their engagement and loyalty, converting them from customers into brand advocates.

This workshop will examine the core principles of fandom, what motivates members of iconic fandoms, and simple, but powerful tactics every business can implement to cultivate greater fans of their brand.