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Events/Workshops

  FREE SEMINARS - From Across the State to Just Down the Road

  
  
    

On Demand

On Demand, available until May 31
Topic: Not Set
If your business has plateaued, and you and your team are operating at maximum capacity, come learn how to break that cycle and structure your business for growth! In this powerful 2-hour seminar, you’ll learn time-tested principles of how to grow your buisness, including... The 6 steps to building a business that gets extraordinary results Ideal time management, and where you fall on the time target How to turn your marketing into an investment, not an expense How to get leverage in your business, to achieve more with less Steps to financial mastery, understanding the numbers that drive your business, and how you can directly impact the key profit-drivers Who should attend this seminar: Business owners or executives who are ready for the next level of growth. You've already achieved a level of success, but your business still relies on your direct involvement in order to grow, or even maintain your current level of success.
Speaker: Dave Springett
On Demand, available until May 31
Topic: Not Set
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Speaker: Daniel Farmer
On Demand, available until May 31
Topic: Marketing and Sales
Advance your core competency skills by understanding how to analyze and evaluate your Social Media results. You will learn how to monitor analytics and insights for adjustments, and how to evaluate and adjust for optimum conversion. Engagement with content and secondary validation—vital components for measuring ROI—are highlighted. You will come away with a plan for ongoing reputation monitoring and, if needed, knowledge to counteract online negativity with a positive Web presence.
Speaker: Martin Brossman
On Demand, available until June 30
Topic: HP LIFE
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.
Speaker: Various
Location: Online

May

Tuesday, May 30, 2017 6:00 PM to 8:00 PM
Topic: Not Set
Room 307. Registration required. Companies invest many dollars in office space, computers and support personnel for their sales force. Hours are spent making sure the Sales Associate understands all the features of the computer system, as well as the law. The investment of advertising causes interest and the sales force attacks! When they display a low closing ratio, closing techniques are thought to be the answer. According to Tim, closing is only ¼ of the sale! Tim teaches the AIDA sales formula. Attention – Successful salespeople begin by putting the customer at ease with a brief time of building rapport. Tim explains how to ask the questions necessary to relax both the salesperson and the customer. Interest – Within moments of meeting and relaxing the customer, the Real Estate Professional gracefully determines the customer’s authority and ability to buy or list. Too many Real Estate Salespeople waste their time with the wrong person, or worse, with a customer who can’t buy or list. Tim reminds listeners that the commission on that is ZERO, by the way. The Real Estate Professional then determines, through listening carefully to the answers to a strategic line of questions, exactly what the customer’s expectations are. Real Estate Salespeople are reminded to focus on the likes, dislikes, wants, needs and budget of the customer. Desire – Tim teaches salespeople to sum up their entire presentation into one short customized phrase at this point, then prove their claim. He explains how to strategically use sales aids such as brochures, and how to demonstrate the property. Salespeople are reminded to sell only what the customer wants to buy, even though the salesperson may know volumes of information about the property and the neighborhood. When making Listing Presentations, Salespeople learn to apply the same principles of customizing their comments to the expectations of the buyer. Throughout the presentation, the salesperson constantly seeks the ‘affirmation’ of the customer on the features the customer found important. Additionally, Tim teaches salespeople how to ‘read’ the customer and how to know when to close. Action - The close! Real Estate Professionals are reminded of the importance of a three-step close. First they test the effectiveness of their presentation by asking if they have proved their claims about the property or about their uniqueness as the Listing Agent. Next, they ask the customer if this is the property for them (or if this is the listing arrangement for them). Finally, they ask the customer to buy the property (or list their property). High pressure is never needed when all the steps are followed. The entire process makes so much sense that seasoned Real Estate salespeople feel a confidence they may not have had prior to following AIDA. Brand new salespeople feel confident, because they understand the ‘steps’ involved in selling and listing. Companies benefit because their properties and listing services are successfully presented in a logical manner, eliminating the annoying “high pressure” tactic.
Speaker: Tim Dannelly

June

Monday, June 05, 2017 1:00 PM to 4:00 PM
Topic: Business Basics
Room 307. Registration Required. A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.
Speaker: Ed Ormsby
Tuesday, June 06, 2017 6:00 PM to 9:00 PM
Topic: Not Set
Room 101. Registration required. Learn the fastest, easiest way to manage your business! This course provides small business owners with an introduction to one of the most popular small business accounting applications that tracks general ledger, accounts receivable, accounts payable, payroll, and checking accounts and provides easy-to-use reporting features.
Speaker: Jo Ann Harris