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Events/Workshops

  FREE SEMINARS - From Across the State to Just Down the Road

  
  
    

On Demand

On Demand, available until January 31
Topic: Not Set
If your business has plateaued, and you and your team are operating at maximum capacity, come learn how to break that cycle and structure your business for growth! In this powerful 2-hour seminar, you’ll learn time-tested principles of how to grow your buisness, including... The 6 steps to building a business that gets extraordinary results Ideal time management, and where you fall on the time target How to turn your marketing into an investment, not an expense How to get leverage in your business, to achieve more with less Steps to financial mastery, understanding the numbers that drive your business, and how you can directly impact the key profit-drivers Who should attend this seminar: Business owners or executives who are ready for the next level of growth. You've already achieved a level of success, but your business still relies on your direct involvement in order to grow, or even maintain your current level of success.
Speaker: Dave Springett
On Demand, available until January 31
Topic: Not Set
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Speaker: Daniel Farmer
On Demand, available until January 31
Topic: Marketing and Sales
Advance your core competency skills by understanding how to analyze and evaluate your Social Media results. You will learn how to monitor analytics and insights for adjustments, and how to evaluate and adjust for optimum conversion. Engagement with content and secondary validation—vital components for measuring ROI—are highlighted. You will come away with a plan for ongoing reputation monitoring and, if needed, knowledge to counteract online negativity with a positive Web presence.
Speaker: Martin Brossman
On Demand, available until June 30
Topic: HP LIFE
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.
Speaker: Various
Location: Online

January

Monday, January 23, 2017 6:00 PM to 9:00 PM
Topic: Not Set
Room 106. Registration Required. This seminar will help new or current business owners: Identify the federal tax reporting requirements of a small business and its owner, and to establish a plan to account and pay for federal taxes. Identify the general state/local tax reporting requirements of a small business, and establish a plan to account and pay for state/local taxes. Identify methods for researching the local, municipal, and county reporting/licensing requirements for a small business.
Speaker: Jo Ann Harris
Wednesday, January 25, 2017 1:00 PM to 4:00 PM
Topic: Not Set
Room 307. Registration Required. A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.
Speaker: Ed Ormsby
Monday, January 30, 2017 1:00 PM to 4:00 PM
Topic: Not Set
Room 106. Registration required. Learn the fastest, easiest way to manage your business! This course provides small business owners with an introduction to one of the most popular small business accounting applications that tracks general ledger, accounts receivable, accounts payable, payroll, and checking accounts and provides easy-to-use reporting features.
Speaker: Jo Ann Harris
Monday, January 30, 2017 1:00 PM to 4:00 PM
Topic: Not Set
Registration Required. Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Speaker: Ed Ormsby

February

Thursday, February 02, 2017 1:00 PM to 4:00 PM
Topic: Not Set
Registration Required. Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Speaker: Ed Ormsby
Monday, February 06, 2017 6:00 PM to 9:00 PM
Topic: Not Set
Room 307. Registration Required. Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.
Speaker: Jo Ann Harris
Wednesday, February 08, 2017 2:00 PM to 5:00 PM
Topic: Not Set
Room 106. Registration Required. This seminar will help new or current business owners: Identify the federal tax reporting requirements of a small business and its owner, and to establish a plan to account and pay for federal taxes. Identify the general state/local tax reporting requirements of a small business, and establish a plan to account and pay for state/local taxes. Identify methods for researching the local, municipal, and county reporting/licensing requirements for a small business.
Speaker: Jo Ann Harris
Monday, February 13, 2017 1:00 PM to 4:00 PM
Topic: Not Set
Room 307. Registration Required. Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.
Speaker: Jo Ann Harris
Tuesday, February 14, 2017 1:00 PM to 4:00 PM
Topic: Not Set
Registration Required. A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.
Speaker: Ed Ormsby
Tuesday, February 14, 2017 6:00 PM to 8:00 PM
Topic: Not Set
Room 223. Registration Required. Inexpensive and Creative Ways to Market Your Small Business – Would you rather eat live insects than market your small business? You are not alone. Come learn new, inexpensive, fun and creative ways to market. And find out how to best use one of your most powerful and least expensive marketing tools. Bring business cards if you have some, but don’t worry if you don’t. You’ll leave with over 100 inexpensive and creative ideas and tips to help you grow your business, increase your visibility and connect with your community.
Speaker: Emily Ballance
Wednesday, February 15, 2017 6:00 PM to 8:00 PM
Topic: Marketing and Sales
Room 307. Registration required. This seminar is designed for attendees to be able to evaluate their business and answer the question "Will my business make money?".
Speaker: Ruben Gonzales
Thursday, February 16, 2017 8:00 AM to 9:00 AM
Topic: Marketing and Sales
Registration required. Course Description: Learn how to get started with free Social Media platforms and web-based directories, and understand which marketing approaches are best for your business.
Speaker: Martin Brossman
Thursday, February 16, 2017 11:30 AM to 1:30 PM
Topic: Marketing and Sales
Room 322. Registration required. Getting More Business with Facebook Paid Ads for Business Owners by Martin Brossman Now that Facebook is showing less and less of business pages it is time to learn the real power of Facebook ads as it has over 1.49 billion monthly users. With less than 3% of your customers seeing your post on Facebook today, it is more useful to view Facebook as a powerful paid advertising platform than a free social media site. With Facebook ads, you can display your best content in front of key customers that have clearly self-identified themselves as good customers by their interest on Facebook. You can get started with Facebook ads with as little as a few dollars per ad. Facebook now lets you dial in your ads so you can: Display an ad in front of people who are interested in your field, topic or product Control where people see your ads: on their mobile phone, their main feed, or the right site of their personal page Reconnect to people that came to your website first and stay top of mind with ads Upload your email list of customers and directly advertise to them on Facebook Find customers similar to those of your competition and display ads to them as well We will include how to create low-cost tests to find out which ad is more important and how to analyze the Facebook insights. The course will provide information on creating and optimizing advertising on Facebook. A business’s proper use of advertising on Facebook will allow for increased traffic to a business website, increased sales, and increased awareness of the brand. You will boost results by utilizing the data from Facebook Insights to target your Facebook advertising.
Speaker: Martin Brossman