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On Demand

On Demand, available until June 30
Topic: Not Set
Buying A Business is a comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy businesses for a living, this course offers advice and wisdom in such areas as: the key questions to ask of any seller, the due diligence process, valuing a business and determining the offer, negotiation steps and tactics, and sample legal agreements.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Start-up Assistance
Every new venture has to work the complex decision of what legal structure to choose for the business. This course breaks down this decision into its essential characteristics simplifying the decision -making process. An in-depth discussion is presented about the pros and cons of such structures as the sole proprietorship, partnership, "c" or "s" corporation, and the limited liability company (LLC). As part of this course, a legal structure wizard ranks the best structure to choose for your business based on a series of questions that account for risk, complexity, types of ownership, and so forth. Once you have selected the best structure, the course then presents each of the forms that are necessary to file and set up your business from a legal requirements perspective. A final section of the course deals with employees and the legal implications surrounding this important responsibility. Each of the forms needed to successfully hire and manage employees is presented.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Financing
A comprehensive ten-part course on the tactics of how money is really raised for small business formation. The course examines the sources of available capital and an overview concerning the difference between debt and equity. The course walks you through the maze of financial terms and tactics necessary to successfully identify and secure money for a new business venture.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Financing
This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each of the forms and requirements are explained and included. From initial readiness tests to help with advanced topics such as U.S. Small Business Administration loans, this course lays it on the line concerning what a lender is really looking for and how they evaluate loan requests. Simply understanding the way a lender thinks can more than double your effectiveness in raising money for your business.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Financing
Finding and Attracting an Investor examines the peculiar nature of investment capital. The course presents practical tactics on how to identify and secure different types of capital including seed capital, angel capital, and venture capital. The process used by different kinds of investors is presented and the tools for completing the fund-raising process are presented. Special focus is given to the federal and state laws that govern the capital and securities process.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Financing
Financial projections are a collection of statements that present a numerical model of your business. Any good business plan must pass two separate tests: the story test and the number test. The story test asks, "Does the story make sense?" The number test asks, "Does the story add up?" A well-prepared set of financial projections helps to address that indeed the story does add up, but it also does much more than that. The projections reveal the entrepreneur’s basic assumptions which are usually synthesized together in their mind only. It doesn't matter whether you're applying for your first bank loan or your fifth, or whether you're seeking venture capital or debt financing. Sooner or later, you'll have to prepare a set of financial projections. Lenders will look for a strong likelihood of repayment using your projections. Investors will calculate what they think is the value of your company based upon these numbers. Constructing a set of projections allows you to play with your business model in a safe environment. Playing on paper is a valuable form of prototyping that can raise many questions before you make a decision. Under most conditions, fast learners are going to outperform even the most brilliant planners. The key is not to think of your numbers as a "plan" set in stone, but as a learning environment where you can test out different scenarios and decisions.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Financing
Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business demonstrating how "the language of business" works. Without using any accounting jargon to begin with, the course demonstrates how to keep score in a business through a simple scorecard approach. When you are finished, you are shown that each of your scorecards represents one of the three primary financial statements used in managing a business.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Managing a Business
This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders. This ten-part course walks you through the details and tactics of creating a comprehensive plan while helping you avoid the critical planning mistakes that plague most business plans.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Managing a Business
Este curso se basa en el arte de crear un plan para su negocio. El plan de negocio es un documento esencial utilizado para recaudar fondos. También comunica su misión y visión estratégica al equipo administrativo, proveedores, consumidores, y acreedores. Los 10 temas de este curso le enseña detalles y tácticas en la creación de un plan comprensivo mientras que le ayuda a evadir errores críticos de planificación que plagan la mayoría de planes de negocio. Como valor agregado, este curso incluye Activeplans, un software que le permite crear la parte narrativa y proyecciones financieras de su plan mediante la utilización de un enfoque simple que detalla paso a paso el proceso.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Managing a Business
This course presents the fundamental devices used in crafting a strategy for a business venture. The course puts forth the innovative mechanisms of internal and external strategy which are based on the findings of a new body of research into the strategy-making processes of successful growing ventures. In addition to showing you how to craft a mission, visions, goals, and strategy for your business, this course also shows you how to best present and execute your strategy through strategic stories, the act of organizing genius, and tipping point leadership tactics.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Managing a Business
This course provides the advice and strategies of the some of the leading entrepreneurs concerning what it really takes to start a new venture. Starting A New Business moves you through the important tasks of building a strong foundation for a business to the more tactical aspects concerning marketing, managing, and money. This course will also show you how to protect your ideas, how to hire employees, how to find out what licenses and regulations may apply, as well as, provide more than 50 resources of free information that are available to you in making your new business a reality.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Managing a Business
This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit. Besides presenting the available strategies and their application, this course presents the sources of innovation and an overview of how decisions are made and how those decisions change over the course of a venture's life-cycle. Most wars are won or lost before they are ever fought. Understanding and applying the entrepreneurial strategies fueled by the sources of innovation is what separates the victors from the defeated.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Managing Employees
An overview of the essential processes of managing employees. Includes best practice on the hiring process, employee forms you must file, wage and hour regulations, taxation and privacy issues, health and safety standards, benefit and retirement plans, discrimination and termination processes, and more.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Tax Planning
This online course summarizes IRS resources for small business owners using the following media: (1) On the web at IRS.gov, (2) Tax Publications, (3) Videos and (4) Social Media. It also provides specific resource information for the Recordkeeping and Understanding Gross Business Receipts issues. This is a self-paced course that is delivered via an electronic file that describes and links to various IRS resources.
On Demand, available until June 30
Topic: Marketing and Sales
Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. Your marketing agenda as an entrepreneur is vastly different than that of a member of the Fortune 500. Some of the principles may be the same, but the details are different. The theory of creating buzz is that your primary investments should be time, energy, and imagination. In other words, you are shooting for a high return on imagination as opposed to return on investment. But buzz just doesn't happen by itself. Instead, it must be carefully cultivated and strategically crafted with an underlying architecture. Most of today's marketing still focuses on how to use advertising and other tools to influence each customer individually, ignoring the fact that purchasing is part of a social process. The most expensive marketing expenditure for any organization usually comes in educating your market-in placing your message into the targeted group of consumers you have chosen. Yet, your customers have already self-organized themselves into networks at the micro level. By tapping into these self-organized networks you can inject your message directly into the bloodstream of your targeted market. What you are really trying to do when you are marketing a concept is to have it spread in much the same way as an epidemic does through a network. Networks have properties, hidden in their construction, that limit or enhance our ability to do things with them. Creating Buzz details exactly how customer networks operate and how to select and leverage your marketing weapons to best turn your message into action. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal marketing plans, the lessons taught in this course are paramount to anyone growing an organization.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Marketing and Sales
Pricing is the moment of truth--all of marketing comes to focus in the pricing decision. And yet, pricing is one of the least understood of all the activities in marketing. Evidence of the eclectic approach taken by entrepreneurs can be found in an Inc.com executive survey which polled CEOs from across the county. More than half of the respondents said they incorporated the cost/plus method for pricing, while 40 percent said they simply matched what their competitors charged, and 9 percent admitted they "guesstimated." The difference between successful and unsuccessful pricing strategies lies in how they approach the process. The entrepreneurs who squeeze the maximum profits out of their businesses are the ones who make pricing an integral part of strategy, not merely an after-thought. Strategic pricers do not ask, "What prices do we need to cover our costs and earn a profit?" Instead, they ask, "What costs can we afford given the prices achievable in the market, and still earn a profit?" You should not ask, "What price is the customer willing to pay?" rather, "What is our product worth to this customer and how can we better communicate that value, thus justifying the price?" From the fundamentals of pricing to advanced discussions on psychological theories focused on pricing formulation, this course is essential to anyone responsible for making the price decision.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Marketing and Sales
Market research is the systematic process entrepreneurs use to gain insight into market problems and opportunities. The term market includes not only customers, but all players who are responsible for bringing certain products and services to market including suppliers, competitors, producers, wholesale distributors, retailers, logistics, and so on. To conserve time and money, successful entrepreneurs minimize the resources they devote to researching their ideas. Unlike the corporate world, the entrepreneur only does as much research and analysis to justify the next action or investment. This course presents scores of best practice concerning how entrepreneurial research is actually implemented. Answers to questions about market segments, consumer and business markets, market size, and sales forecasts are all addressed through step-by-step processes. Any entrepreneur should want to know as much as possible about any market they participate in. This course provides the guidance and resources necessary to develop just such a working knowledge.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Marketing and Sales
Positioning starts with a product. A piece of merchandise, a service, a company, or even a person. But positioning is not what you do to a product. Positioning is what you do to the mind of the customer. That is, you position the product in the mind of the prospect. Strategy is therefore planned in the mind, not the marketplace. Marketing then becomes a battle of perceptions not products. All successful positioning strategies must start with the mind of the consumer and then work backward. This is true because the answer is not contained within the product or service itself. No amount of creative thinking or analysis will result in the insights needed to successfully position your company, product, or service. The answer rests instead in the mind of your customer. You must begin with what’s already there and then work backwards--outside-in--to create your strategy. There are only a few generic positioning strategies you can employ: Getting into the mind first--finding the niche, positioning yourself to the leader, or repositioning the competition. This course describes each of the three strategies and tactics used to bring them to life.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Marketing and Sales
This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn how to set an advertising budget, learn why it's better to run two smaller ads than one larger one, learn how to correctly position your product and how to best design an effective marketing message, and learn what you need to know about selecting media for an ad campaign. This course also presents an overview of public relations tactics and internet marketing practices. At its conclusion, this course details specific measures how to assess the success of your results.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Marketing and Sales
Understanding Intellectual Property defines exactly what a copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements. A primer concludes this course which details the prior details to prepare before meeting with intellectual property attorney.
Speaker: SmallBizU
On Demand, available until June 30
Topic: Marketing and Sales
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy.
Speaker: SmallBizU
On Demand, available until June 30
Topic: HP LIFE
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.
Speaker: Various
Location: Online

May

Tuesday, May 30, 2017 8:30 AM to 10:30 AM
Topic: Start-up Assistance
Are you thinking about getting into business for yourself? This course covers the issues that an individual should consider before thinking about opening the doors. In other words, this course is the starting point on your journey into business ownership. Learn how to identify critical issues and make the right decisions as you prepare to start your business. Co-Sponsored with the SBTDC.
Speaker: SBTDC
Tuesday, May 30, 2017 6:00 PM to 8:00 PM
Topic: Business Accounting and Budget
Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you. Co-Sponsored with the Greensboro and High Point Public Libraries.
Speaker: Lady Bizness, Inc.

June

Thursday, June 01, 2017 1:00 PM to 2:00 PM
Topic: Not Set
Attorney Ryan Luft will talk about legal considerations for startups, including entity selection and more. Join us if you are contemplating a business startup. Program will take place in Room 204
Speaker: Ryan Luft, Attorney
Tuesday, June 06, 2017 5:30 PM to 7:30 PM
Topic: Start-up Assistance
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Speaker: Lady Bizness, Inc.
Friday, June 09, 2017 10:00 AM to 1:00 PM
Topic: Marketing and Sales
Periscope is the newest social media that is changing the way brands communicate via video. Combining your live audience presence and getting immediate feedback is the future of social engagement. In this 2 hour workshop will learn the following: • How to start a Periscope account for your business • How to gain followers and best practices for video development • How to share your Periscope on multiple social platforms This is a hands-on class that will be held in the computer lab. Attendees should bring an iPhone or Android Cell Phone to get the maximum benefit from this class.
Speaker: Lady Bizness, Inc.
Tuesday, June 13, 2017 5:30 PM to 7:30 PM
Topic: Financing
Financing continues to be a challenge for many small business owners. Questions range from, "Who will give me money for my business idea and what do they need from me?" to, "How will this business make money and will it be enough to pay back a loan or attract an investor?" Get to the heart of business financing in this seminar that answers your questions. Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Discover the keys to financing success.
Speaker: Lady Bizness, Inc.
Wednesday, June 14, 2017 9:00 AM to 11:30 AM
Topic: Not Set
Thursday, June 15, 2017 12:00 PM to 1:30 PM
Topic: Nonprofit
Tech Thursdays are a monthly series of workshops that address opportunities and challenges that nonprofits face with emerging technology. Each session is presented by a volunteer expert and the sessions allow attendees to gain new insights and best practices in areas like social media, understanding website analytics, and maximizing online donations. Did you know that Facebook is one very important tool for nonprofits to connect with potential donors? This presentation will provide techniques to help 501(c)3 nonprofit organizations maximize fundraising power with their Facebook page. Attendees should already have a Facebook Business Page setup in order to receive maximum benefit from this workshop. This presentation is free and open to the public. Priority seating will be given to pre-registered audience members.
Speaker: Chisa D. Pennix-Brown, MBA of Lady Bizness.
Tuesday, June 20, 2017 5:30 PM to 7:30 PM
Topic: Business Basics
A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners. Co-Sponsored with High Point and Greensboro Public Libraries.
Speaker: Lady Bizness, Inc.