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Events/Workshops

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On Demand

On Demand, available until December 31
Topic: HP LIFE
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.
Speaker: Various
Location: Online

November

Thursday, November 30, 2017 2:00 PM to 5:00 PM
Topic: Marketing and Sales
Create a marketing plan that is clear focused, results driven and relevant. In this class, you will learn a simple way to create a one page marketing plan and a marketing map to follow that includes the web, social marketing and traditional marketing. Often the simplest plans are easiest to stay focused on and to get clear team involvement. Myth: Successful Marketing Plans are daunting to create, require a crystal ball and can only be completed with the help of an expensive, outside marketing firm. Truth: Attend this 3-hour class with hands-on instruction and 7-step template and creating a Marketing Plan will suddenly be easy, energizing, and most importantly, effective. In fact, you will actually begin drafting your one-page plan during this session. Learning Objectives: ? How to get started developing and implementing a successful marketing plan and marketing map (explained in the class) ? Why it’s so important and how to use it ? What your one-page Marketing Plan must include ? How it’s going to help you sell more and be more successful
Speaker: Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state. Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity.

December

Friday, December 01, 2017 9:00 AM to 12:00 PM
Topic: Marketing and Sales
This course teaches you and your team how to be more comfortable in front of the camera for selling your product or service. People identify with people naturally and with brands only after great expense and a lot of people promoting them. It is cheaper for a small business to brand themselves by bringing their most passionate people out front and the owners if possible. We also address affordable equipment and demonstrate the equipment in class. Including how to post your content on the web so it would be found and distributing it on social media sites. In this class we video volunteers and they will have private access to the content for use on-line after the class. This class shows how to start with equipment less than $50.00 Learning Objectives: • What equipment you need to get started (lowest price) • How to create compelling content that will lead to more sales • How to become comfortable on video
Speaker: Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state. Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. has been working and teaching full time since 2005. For five years, she owned a gallery, and she’s also one of the founders and co-owners of ReMe Retreats. Jean’s enthusiasm for art marketing is contagious; her experience is extensive; her style is easy-going; and her genuine concern for students and their success will encourage them to reach for their dreams.
Monday, December 04, 2017 6:00 PM to 8:00 PM
Topic: Start-up Assistance
Starting your own business is part of the American dream. You’ve given this thought, you’ve sought advice, and you are just about ready to begin, then you ask yourself: -How do I finance my business? -Who can give me good, solid, reliable advice? -Are there loans/grants available to assist me? -What should I be aware of? -The economy is tough – I don’t want to fail – HELP!
Speaker: Brian Cooke
Monday, December 04, 2017 6:00 PM to 8:00 PM
Topic: Start-up Assistance
Starting your own business is part of the American dream. You’ve given this thought, you’ve sought advice, and you are just about ready to begin, then you ask yourself: -How do I finance my business? -Who can give me good, solid, reliable advice? -Are there loans/grants available to assist me? -What should I be aware of? -The economy is tough – I don’t want to fail – HELP!
Speaker: Brian Cooke
Thursday, December 07, 2017 2:00 PM to 4:30 PM
Topic: Managing a Business
In today’s technological world of ransomware and additional threats, if you do not take the appropriate actions your business is at risk of a data breach. From financial records to contact lists, one data breach can cost your company thou- sands of dollars and hundreds of man hours to repair. Not only are you vulnerable from a software and hardware perspective but your biggest risk could be sloppy procedures by yourself and your employees. In some cases information affected by a data breach cannot be recovered so don’t wait to take the action necessary to protect your business. We will show you how to conduct a penetration test of your business and give you a buffet of solutions for your infrastructure and employees. Class agenda: Penetration Test ? Understanding your threat model ? Finding your vulnerabilities Hardware Solutions ? Fatal Funnels ? Best solutions for the cost Software Solutions ? Freeware ? What you should and shouldn't purchase Cellular Phone Solutions ? Encrypted Voice and Data ? Best Practice The Human Element ? Available Training ? Social Media ? ID Management
Speaker: Touchpoint International Development Group (Touchpoint IDG) is a security ¬cleared Service Disabled Veteran Owned Small Business (SDVOSB) that conducts specialized training and security services to Special Operations Forces (SOF) and the Intelligence Community (IC).
Monday, December 11, 2017 6:00 PM to 9:00 PM
Topic: Tax Planning
Do you know your product or service upside down and backwards, BUT the numbers just drive you up the wall? Do you really work hard, but always seem to run out of cash at the end of the month? This seminar will help you understand the financial aspects of your business. We’ll talk about tax issues. You’ll become familiar with those financial terms that confuse you, but are the road map to your success. You will learn… • What makes your business thrive and grow? • What is a CPA and when and how do you use them? • How to understand financial statements • What your banker is looking for? • What federal and state reports are required? • If I made that much money, where is it?
Speaker: Keith Kidwell
Monday, December 11, 2017 6:00 PM to 9:00 PM
Topic: Tax Planning
Do you know your product or service upside down and backwards, BUT the numbers just drive you up the wall? Do you really work hard, but always seem to run out of cash at the end of the month? This seminar will help you understand the financial aspects of your business. We’ll talk about tax issues. You’ll become familiar with those financial terms that confuse you, but are the road map to your success. You will learn… • What makes your business thrive and grow? • What is a CPA and when and how do you use them? • How to understand financial statements • What your banker is looking for? • What federal and state reports are required? • If I made that much money, where is it?
Speaker: Keith Kidwell