SBC Isothermal Community College

Foundation Building

Spindale N.C.

Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media—on the air —connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online. Major topics of the seminar include: • Maximizing the attracting power of smart phones and tablets used by prospective customers, to draw them into your business. • Understanding effective ways of investing your time, attention and money that help your own business and community. • Using the right combination of marketing, web directories and social media to multiply your marketing efforts • Integrating the mission of the town with the individual mission of each business to make your area a true destination for outside visitors to spend more money in your area.

Speaker: Martin Brossman

HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.

Speaker: Various