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Events/Workshops

  FREE SEMINARS - From Across the State to Just Down the Road

  
  
    
Tuesday, December 05, 2017 4:00 PM to 6:00 PM
Marketing for the 21st Century small business is more dynamic and challenging than ever. To stretch your marketing dollars, it’s critical to focus on your target markets and identify strategies Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and focus on low-cost marketing techniques to promote your business. .
Thursday, January 11, 2018 11:30 AM to 1:30 PM
The NC Department of Revenue will host a sales and use tax workshop for small business owners. The workshop will discuss the basics of sales and use taxes including registering for a sales and use tax account, learning about the most common types of sales and use taxes collected, and preparing and filing a sales and use tax return. This hands-on workshop is intended to help small business owners better understand their sales and use tax obligations and the proper procedure for filing and paying a sales and use tax return. At the end of the seminar, there will be a question and answer session with the presenter and networking possibilities with other business owners.
Tuesday, March 20, 2018 11:30 AM to 1:30 PM
Representatives from the NC Department of Revenue and the NC Secretary of State office will present Business Essentials, which businesses operating in North Carolina need to understand in order to comply with state laws and regulations. The session covers the basics of tax compliance, ranging from registering your business with the Department of Revenue to withholding taxes for employees and sales and use tax requirements. The program also covers how to register your business entity with the Secretary of State’s office. A question and answer session will complete this program.
Friday, March 23, 2018 11:30 AM to 1:30 PM
Marketing for the 21st Century small business is more dynamic and challenging than ever. To stretch your marketing dollars, it’s critical to focus on your target markets and identify strategies Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and focus on low-cost marketing techniques to promote your business. .
Tuesday, April 10, 2018 5:30 PM to 8:30 PM
Regardless of your business or industry, creating a LinkedIn Profile that clearly shows your most important viewer who you are and what you do can be a powerful way to be discovered and ultimately fuel the bottom line of your small business. This introductory program introduces participants to LinkedIn, explains how LinkedIn is used by many professionals, and helps users set up their Professional LinkedIn profile.
Thursday, June 07, 2018 9:00 AM to 12:00 PM
This class will expand on the “Introduction To QuickBooks” seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books

Start-up Assistance

On Demand, available until December 31
This course provides the advice and strategies of the some of the leading entrepreneurs concerning what it really takes to start a new venture. Starting A New Business moves you through the important tasks of building a strong foundation for a business to the more tactical aspects concerning marketing, managing, and money. This course will also show you how to protect your ideas, how to hire employees, how to find out what licenses and regulations may apply, as well as, provide more than 50 resources of free information that are available to you in making your new business a reality.
Speaker: Small Biz U (On-Line Training)
On Demand, available until December 31
This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders. This ten-part course walks you through the details and tactics of creating a comprehensive plan while helping you avoid the critical planning mistakes that plague most business plans. As an added bonus, this course comes with Activeplans Business Planning Software which helps you create a plan narrative and financial projections through a simple step-by-step approach--a $40.00 value by itself!
Speaker: Small Biz U, On-Line Training
On Demand, available until December 31
Every new venture has to work the complex decision of what legal structure to choose for the business. This course breaks down this decision into its essential characteristics simplifying the decision -making process. An in-depth discussion is presented about the pros and cons of such structures as the sole proprietorship, partnership, "c" or "s" corporation, and the limited liability company (LLC). As part of this course, a legal structure wizard ranks the best structure to choose for your business based on a series of questions that account for risk, complexity, types of ownership, and so forth. Once you have selected the best structure, the course then presents each of the forms that are necessary to file and set up your business from a legal requirements perspective. A final section of the course deals with employees and the legal implications surrounding this important responsibility. Each of the forms needed to successfully hire and manage employees is presented.
Speaker: Small Biz U, On-Line Training
Tuesday, November 28, 2017 9:00 AM to 12:00 PM
To be successful a non-profit should always have a detailed strategic plan. Participants will learn key components in the strategic planning process and how to engage the appropriate board members, staff, volunteers, and/or stakeholders in the process. This workshop offers a roadmap for non-profits who want an overview of strategic planning from start to finish as well as some practical tools to use along the way.
Tuesday, January 09, 2018 11:30 AM to 1:30 PM
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Friday, January 19, 2018 11:30 AM to 1:30 PM
A business plan is not a document that should be put away on your shelf to collect dust. A business plan is your map to laying out the actions you need to take to achieve profits and success. It’s also something that must be updated to reflect changes in your business and changes in the competitive environment. This three-hour workshop shows participants the significance of a well-written business plan, focusing on the audience for the plan, and key elements which should be included such as a marketing plan and financial projections.
Tuesday, February 06, 2018 6:30 PM to 8:30 PM
So, you have an idea, and you think it will sell. Not so fast. Let's turn your idea upside down and inside out. Is there a market for your product or service? What are the features and benefits of your product or service? Is there a marketplace need for it? Who is your target customer? What is your competitive advantage?
Tuesday, February 13, 2018 6:30 PM to 8:30 PM
You've heard it all before, the 5 P's of marketing: product, price, people, place and promotion. Yes, these are core marketing principles you will have to master, if you are going to attract your target customer. In this session you will learn how to reach your customer targets -- and a bit about the art of the selling.
Thursday, February 15, 2018 5:30 PM to 8:30 PM
Small businesses must find ways to consistently reach their customers, and MailChimp is a platform small businesses can use for email marketing and for creating newsletters. Join us for this two-hour introduction to MailChimp and learn how to get started with this powerful and user-friendly program.
Tuesday, February 20, 2018 6:30 PM to 8:30 PM
You don't have to be schooled in credits and debits to run a business, but you do have to understand how money flows to a company's bottom line. This session introduces you to tools that companies use to track income, expenses and forecast their needs for cash.
Thursday, February 22, 2018 5:30 PM to 8:30 PM
Small businesses must find ways to consistently reach their customers, and MailChimp is a platform small businesses can use for email marketing and for creating newsletters. Join us for this two-hour introduction to MailChimp and learn how to get started with this powerful and user-friendly program.
Tuesday, February 27, 2018 6:30 PM to 8:30 PM
This seminar deals with all that has to be in place once the phone starts ringing: facility, equipment, inventory, people, policies, credit lines, operating capital. It also covers risk management, what it takes to be official and legal, and simple steps to Stress Free business planning.
Thursday, May 03, 2018 11:30 AM to 1:30 PM
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.

Financing

Friday, February 23, 2018 11:30 AM to 1:30 PM
Financing continues to be a challenge for many small business owners. Questions range from, Who will give me money for my business idea and what do they need from me? to, How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Discover the keys to financing success.

Business Accounting and Budget

Thursday, November 30, 2017 9:00 AM to 12:00 PM
Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts. In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses. The session provides an overview on how QuickBooks can be used to manage a small business’ finances.
Thursday, December 07, 2017 9:00 AM to 12:00 PM
This class will expand on the “Introduction To QuickBooks” seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books
Wednesday, February 28, 2018 9:00 AM to 12:00 PM
Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts. In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses. The session provides an overview on how QuickBooks can be used to manage a small business’ finances.
Wednesday, March 07, 2018 9:00 AM to 12:00 PM
This class will expand on the “Introduction To QuickBooks” seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books
Tuesday, March 27, 2018 6:00 PM to 8:00 PM
Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.
Thursday, May 31, 2018 9:00 AM to 12:00 PM
Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts. In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses. The session provides an overview on how QuickBooks can be used to manage a small business’ finances.

Tax Planning

Thursday, May 24, 2018 9:00 AM to 11:00 AM
The NC Department of Revenue will host a sales and use tax workshop for small business owners. The workshop will discuss the basics of sales and use taxes including registering for a sales and use tax account, learning about the most common types of sales and use taxes collected, and preparing and filing a sales and use tax return. This hands-on workshop is intended to help small business owners better understand their sales and use tax obligations and the proper procedure for filing and paying a sales and use tax return. At the end of the seminar, there will be a question and answer session with the presenter and networking possibilities with other business owners.

Marketing and Sales

On Demand, available until December 31
Market research is the systematic process entrepreneurs use to gain insight into market problems and opportunities. The term market includes not only customers, but all players who are responsible for bringing certain products and services to market including suppliers, competitors, producers, wholesale distributors, retailers, logistics, and so on. To conserve time and money, successful entrepreneurs minimize the resources they devote to researching their ideas. Unlike the corporate world, the entrepreneur only does as much research and analysis to justify the next action or investment. This course presents scores of best practice concerning how entrepreneurial research is actually implemented. Answers to questions about market segments, consumer and business markets, market size, and sales forecasts are all addressed through step-by-step processes. Any entrepreneur should want to know as much as possible about any market they participate in. This course provides the guidance and resources necessary to develop just such a working knowledge.
Speaker: Small Biz U, On-Line Training
On Demand, available until December 31
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy.
Speaker: Small Biz U, On-Line Training
On Demand, available until December 31
Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. Your marketing agenda as an entrepreneur is vastly different than that of a member of the Fortune 500. Some of the principles may be the same, but the details are different. The theory of creating buzz is that your primary investments should be time, energy, and imagination. In other words, you are shooting for a high return on imagination as opposed to return on investment.
Speaker: Small Biz U, On-Line Training
On Demand, available until December 31
Understanding Intellectual Property defines exactly what a copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements. A primer concludes this course which details the prior details to prepare before meeting with intellectual property attorney.
Speaker: Small Biz U, On-Line Training
Monday, January 29, 2018 5:30 PM to 8:30 PM
Do you want to sell online and reach more people with better marketing concepts? Now is the time to set up your online store! In this 2 night seminar, you will learn the basics of setting up your online presence and actually leave with a fully functional operating store where your products will be available to the world. At the end of these sessions, you will be able to: 1) Do you need to sell online? 2) Have an understanding of your online store options 3) Understand the differences between platforms and determine what is right for you. 4) Set up your online store 5) Develop an online store marketing plan
Thursday, February 01, 2018 5:30 PM to 8:30 PM
Amazon and Etsy provide strong platforms for on-line sales, with infrastructure to support many business functions. This seminar shows attendees the pros and cons of working with Amazon and Etsy, and provides direction for getting started with these well-established platforms.
Monday, February 05, 2018 11:30 AM to 1:30 PM
Getting a website up and running is great, but having customers find your website on the internet is even better! This seminar provides participants with search engine optimization strategies for improving visibility and driving traffic to their web site by focusing on key words, links, and URLs. Attendees will leave with several tactics that can be implemented immediately to help bolster rankings and drive more traffic to their site.
Monday, February 05, 2018 6:00 PM to 8:00 PM
This seminar provides a framework and tactics for building your digital marketing plan, with a focus on the Five Steps to Winning on the Web: Getting found online; getting ranked on search engines; getting engagement through social media; getting leads and getting smarter through online metrics. By the end of this seminar, attendees will have a good understanding of the levers they can pull to drive online business.
Thursday, February 08, 2018 6:00 PM to 9:00 PM
WordPress is a free and open source blogging tool and a content management system (CMS) which many small businesses use to create their own web sites. WordPress offers templates and plugins allowing users to create a professional looking web site for a minimal cost. This 2-hour seminar shows participants the basics of WordPress and starts them down the road of creating their own website. Seminar is for individuals who have not used WordPress before.
Monday, March 05, 2018 5:30 PM to 8:30 PM
Facebook is used by millions to communicate and share information. And now more small businesses are using Facebook as a way to get on-line and share information. This seminar shows small business owners how to set up a Facebook business page, as well as use Facebook promotions and advertising to make an impact for their business on-line.
Wednesday, March 07, 2018 5:30 PM to 8:30 PM
Instagram is used by millions to communicate and share information. And now more small businesses are using Instagram as a way to get on-line and share information. This seminar shows small business owners how to set up a Instagram business page, as well as use Instagram promotions and advertising to make an impact for their business on-line.
Monday, March 12, 2018 5:30 PM to 8:30 PM
Participants will learn about different options to advertise our business using online resources. These options are often easier and much less expensive than traditional advertising. We will discuss social media advertising through major platforms such as Facebook, Twitter, Pinterest, as well as Google adwords and other options.
Wednesday, March 14, 2018 5:30 PM to 8:30 PM
The use of online videos, primarily those on YouTube is making a huge impact on the way we do business today. Videos are seen by millions of people and business owners use them to make an impact online and bring customers to their stores. This seminar shows small business owners how to set up their YouTube account and make great videos with a small business budget. You will learn tactics that will work best for your business
Wednesday, March 21, 2018 11:30 AM to 1:30 PM
Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.
Monday, April 16, 2018 11:30 AM to 1:30 PM
This seminar looks at the changing dynamic of online consumerism and how businesses must adapt their marketing programs to survive. Attendees will leave with a deeper understanding of the changes and some specific strategies they can implement to improve their social and mobile marketing activity.
Monday, April 16, 2018 6:00 PM to 8:00 PM
This seminar covers the importance of creating a purposeful web experience for your web visitors with a focus on user experience and conversion. Too often website developers and business owners focus on the aesthetics of their site rather than the conversion metrics. Attendees of this seminar will learn why that is a fatal flaw and how they can overcome it.
Tuesday, April 24, 2018 6:00 PM to 9:00 PM
A WordPress blog can add to your existing Website or become your business Website. For small business owners without the time to learn how to use CSS or HTML or the money to hire a graphics designer and web developer, WordPress blogs offer an inexpensive method to get your company’s name and stories published through the internet. Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. Publishing stories and interesting content thru a blog is a powerful companion to your Facebook Page, LinkedIn Profile and Twitter stream. This three hour sessions shows participants how to get started on WordPress, choose a template, develop content, and connect to other social media.
Tuesday, May 08, 2018 5:30 PM to 8:30 PM
Facebook and Instagram are popular social media platforms which many small businesses use to sell products and promote their businesses. This seminar shows small business owners how to set up a Facebook business page, use Facebook promotions, and start using Instagram to make an impact for their business on-line.
Monday, May 14, 2018 5:30 PM to 8:30 PM
Do you want to sell online and reach more people with better marketing concepts? Now is the time to set up your online store! In this 2 night seminar, you will learn the basics of setting up your online presence and actually leave with a fully functional operating store where your products will be available to the world. At the end of these sessions, you will be able to: 1) Do you need to sell online? 2) Have an understanding of your online store options 3) Understand the differences between platforms and determine what is right for you. 4) Set up your online store 5) Develop an online store marketing plan
Thursday, May 17, 2018 5:30 PM to 8:30 PM
Amazon and Etsy provide strong platforms for on-line sales, with infrastructure to support many business functions. This seminar shows attendees the pros and cons of working with Amazon and Etsy, and provides direction for getting started with these well-established platforms.

HP LIFE

On Demand, available until December 31
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.
Speaker: Various
Location: Online