FREE SEMINARS - From Across the State to Just Down the Road
Tuesday, April 25, 2017 6:00 PM to 8:00 PM
Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.
Speaker: Ruben Gonzales
Tuesday, May 02, 2017 6:00 PM to 8:00 PM
Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar.
Speaker: Dean Kanipe
Thursday, May 04, 2017 6:00 PM to 8:00 PM
Having a social media presence for your business is crucial in customer relationship building. It allows your potential and current customers to learn your brand and make a personal connection before their purchase. Learn about various strategies that can be used to increase your social media presence. Learn how to make engaging images, complete a competitor analysis, scheduling posts, and cross posting on multiple platforms.
Speaker: Brittany Russell
Tuesday, May 09, 2017 9:00 AM to 12:00 PM
As funding becomes more difficult to secure, non-profit organizations face significant challenges to fulfill their missions. This 3 hour seminar reviews the questions non-profits need to answer prior to searching and applying for grant funds, outlines the 7 basic elements of most proposals, and shows participants how to match their needs to the funder’s priorities. Participants focus on the major questions that need to be answered prior to a grant application and incorporating these answers into research and ultimately a competitive proposal.
Speaker: Amanda Pearce`
Friday, May 12, 2017 11:30 AM to 1:30 PM
To be a successful small-business owner, you must master the art of juggling. Owning and managing a small business means having to take on multiple roles, from accounting to marketing to human resources. Unfortunately, having to juggle the tasks of various roles increases the likelihood of making mistakes. It’s easy for small-business owners to sometimes ignore the human resources side of business when things are running smoothly. However, doing so can lead to costly mistakes that could have serious consequences for small businesses. The Bottom Line…Businesses are made up of people, there are a few HR basics no business can afford to get wrong. Join us to learn three things you must do and also how to avoid three common mistakes.
Speaker: Angie Cagle
Thursday, June 08, 2017 8:30 AM to 11:30 AM
With more organizations chasing scarcer funds, funders are choosing to invest their resources into projects that exhibit higher levels of community collaboration. For non-profits that operate in “survival mode”, it’s often a challenge to view similar community organizations as anything other than a competitor vying for the same pots of funding. It is critical that each organization evaluate their mission in light of their community needs and available resources. Small Business Owners and Executive Directors and Board Members can use this seminar to learn to develop partnerships in preparation for submitting collaborative grant proposals. Facilitator Amanda Pearce will discuss collaborations and partnerships and why nonprofits must establish organizational needs before reaching out to potential partners. Learn how to identify mutually beneficial partnerships versus those that consume resources. Also, we will outline partnership agreements for community or grant writing purposes and you will learn effective methods to develop and maintain strategic partnerships. This three-hour seminar will focus on fundamental concepts of understanding, developing, and maintaining strategic partnerships that will ensure long-term organizational success.
Speaker: Amanda Pearce
On Demand, available until June 30
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.