Selling Made Simple
It's not what the brand offers, its what the customer buys - both are not perceived to be equal.
During this session, you will learn how customers perceive products and services, learn their expectations, and how your product could improve their quality of life.
- Comprehend consumer perceptions with Clicksuasion's 360 degree Product Perception Framework
- Identify how consumers make decisions based on perceptions and lived experience
- Apply behavioral science principles to strategic marketing, communication, and product development
Speaker(s): Michael Barbera, Clicksuasion Labs
Fee: No Cost