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Online Training: Marketing 101 - The Fundamentals

On Demand
Until Jun 30
Topic: Marketing and Sales

This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Objectives: *To help you understand what marketing is. *To help you learn how to conduct market research. *To help you understand how to analyze your market environment and determine your target market. *To help you determine how to position your product. To educate you on the 4 P’s (product, price, place & promotion) and how to apply them to marketing. *To show you the basics on how to create a marketing plan.

Co-Sponsor(s): Small Biz U

Please Note: You may need to Download Adobe Flash player in order for this video to work. Please contact Ben Willis if you have any technical issues or questions related to the training. Email: bwillis@cccti.edu Phone: 828-726-2615


Fee: No Cost

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