Online Training: Marketing 101 - The Fundamentals
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Objectives: *To help you understand what marketing is. *To help you learn how to conduct market research. *To help you understand how to analyze your market environment and determine your target market. *To help you determine how to position your product. To educate you on the 4 P’s (product, price, place & promotion) and how to apply them to marketing. *To show you the basics on how to create a marketing plan.
Co-Sponsor(s): Small Biz U
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Fee: No Cost