Small Business Startup Series: Marketing and Market Research
In this seminar, attendees focus on the importance of market research and target market when developing a marketing plan. Learn how Marketing Mix decisions can be made using the 5 P's of Marketing. Attendees identify target market segments and develop a marketing strategy for a sample business using SWOT Analysis.
Speaker(s): Arlene Childers
Class will be held at the Caldwell County Chamber of Commerce Board Room. Questions? Contact Ben Willis 726-2615
Fee: No Cost