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Small Business Startup Series: Marketing and Market Research

Topic: Financing
Wednesday, November 08, 2017 6:00 PM to 9:00 PM

In this seminar, attendees focus on the importance of market research and target market when developing a marketing plan. Learn how Marketing Mix decisions can be made using the 5 P's of Marketing. Attendees identify target market segments and develop a marketing strategy for a sample business using SWOT Analysis.

Speaker(s): Arlene Childers

Class will be held at the Caldwell County Chamber of Commerce Board Room.

Questions? Contact Ben Willis 726-2615

Fee: Free

Phone: 828-726-0616
Email: Send


1909 Hickory Blvd SE
Lenoir, NC 28645
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