Using YouTube to Market Your Small Business and Gain More (NEW) - Online

Video is central to your overall marketing plan and social media content strategy. This includes mobile apps, live streaming, 360 videos, and more. This class is an introduction to using videos to promote and market your business. With YouTube, the second largest search engine in the world, it is critical to know how to maximize its use to promote your business. All that is needed to get started is the camera built into your laptop and internet access. We also address affordable equipment and video software. Learn how to post your content on the web so it can be found, and explore the social media sites where it should be distributed.

Learning Objectives:

• Learn what is meant by video marketing
• Discover a variety of types of marketing videos for business
• Learn how to plan, shoot and create a video: tips, tools, equipment
• Explore tools for video creation and editing
• Learn the ins and outs of using YouTube to host and create a video
• Learn about live streaming

Course Materials: On-line video support and handouts

Who is it for: People and businesses wanting to learn how to best leverage video for their marketing efforts

Developed by: Martin Brossman, Charles Register, and Jeanne Munoz

Speaker(s): Martin Brossman

Register by: 4:00 PM October 27

NOTE: Immediately after registration, users should receive a confirmation email from centeric@centeric.ncsbc.net containing instructions related to registering for and/or joining the webinar. Additionally, registrants should receive an automated reminder and link via email from the SBC and/or the webinar platform (e.g. Zoom, WebEx, GoToWebinar, etc.) approximately 1-2 hours before the event begins.