Collaborative Community Marketing

Entrepreneurship is often accompanied by heaping to-do lists, long days, and could feel isolated. Marketing shouldn't be an isolated initiative because your neighbors are marketing, too. Let's be efficient and effective by crafting a community marketing campaign. During this session, you will take a journey through communities and case studies to obtain actionable and relevant examples of community-based marketing campaigns. LEARNING OBJECTIVES • Identify how communities create effective and collaborative marketing campaigns • Comprehend how customers perceive and engage with community-led marketing campaigns • Apply actionable, relevant, and sustainable marketing practices to existing and future campaigns

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s): Wilkes Chamber of Commerce

Fee: No Cost