Finding Your Customers and Creating a Marketing Plan - Webinar

Are you struggling to identify and connect with your ideal customers? Is your marketing not yielding the desired results? Join us for a dynamic one-hour webinar, "Finding Your Perfect Customer and Creating a Marketing Plan," hosted by the WPCC Small Business Center and led by Mike Collins, the accomplished owner of The Perfect Workday Company. Webinar Highlights: 1. Understanding Your Perfect Customer: - Learn how to define and identify your target audience. - Explore strategies to understand your customers' needs, preferences, and pain points. - Discover techniques to create detailed customer personas for effective targeting. 2. Crafting a Tailored Marketing Plan: - Gain insights into developing a comprehensive marketing strategy that aligns with your business goals. - Explore various marketing channels and choose the ones that best reach your target audience. - Understand the importance of a cohesive and consistent brand message across all marketing platforms. 3. Effective Engagement and Conversion Tactics: - Learn proven techniques for engaging with your audience and building meaningful connections. - Understand the sales funnel and implement strategies to guide potential customers through the buyer's journey. - Discover tips for creating compelling calls-to-action that drive conversions. 4. Measuring and Adjusting Your Marketing Efforts: - Explore key performance indicators (KPIs) to track the success of your marketing campaigns. - Understand how to analyze data and make informed decisions to optimize your marketing plan. - Learn to adapt and refine your strategies based on real-time feedback and market trends. Who Should Attend: - Small business owners - Entrepreneurs - Marketing professionals - Anyone looking to enhance their understanding of customer targeting and improve their marketing strategy. Don't miss this opportunity to gain valuable insights from Mike Collins, an industry expert with a track record of helping businesses achieve success. Register now for "Finding Your Perfect Customer and Creating a Marketing Plan" and take the first step towards unlocking the full potential of your business.

Speaker(s): Mike Collins is author of The Best Small Business to Start Right Now! and The Perfect Workday Book. He is president of The Perfect Workday Company and has been one of the leading presenters for the NC Community College’s Small Business Center Network for over 30+ years.

Co-Sponsor(s):

WPCC complies with the Americans with Disabilities Act and will make every effort to honor reasonable requests made by individuals with qualifying disabilities. Accommodations must be requested three business days in advance of school events or activities through the Office of Disability Services in Room 136 Hildebrand Hall or call 828-448-3154.

Registration Information.pdf

Fee: No Cost