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Small Biz U Marketing 101

Topic: Marketing and Sales
On Demand, available until December 31

This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning.

At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy.

Topics covered by this course include:

What is marketing?
Conducting market research
Analyzing the market environment
Selecting your target markets
Market positioning
Designing products & services
Pricing products & services
Placing products & services
Promoting products & services
Creating a marketing plan

Course Objectives

To help you understand what marketing is.
To help you learn how to conduct market research.
To help you understand how to analyze your market environment and determine your target market.
To help you determine how to position your product.
To educate you on the 4 P’s (product, price, place & promotion) and how to apply them to marketing.
To show you the basics on how to create a marketing plan.

Course is approximately 2.5 hours to 3 hours in length and provides over 152 animated slides complete with voiceover narration.

Fee: Free

Phone: 8284486719
Email: Send


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