Fundamentals of Marketing

Marketing can increase small business growth. Unfortunately, most small businesses have tow major challenges - limited time and resources. So choosing a target customer you can actually hit is important. Attendees will learn how to develop a marketing plan as a sales tool, ho to identify your target market customer, how to figure out your niche, how to find your customers online, and how to build sales activities that achieve your marketing goals. By developing a marketing plan you will define your target customer, your niche, your differentiation and most importantly how you are going to tell the world you are open for business. Plus, you'll find out how much capital you'll need to put your plan into action. Sponsored by the Unite States Small Business Administration.

Speaker(s): Patrick Rodriguez, SBA

Fee: No Cost