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Marketing Series: Setting SMART Marketing Goals

Mon 6:30 PM to 8:00 PM
Topic: Marketing and Sales

This session is all about setting SMART Marketing Goals. The first half of this session will review how Marketing Goals fit into your business plan, how to tie them to overall business objectives, and will walk through some well-written goals that are actual examples from other small businesses.

The second half of this session will be a workshop where participants will identify key business objectives for Q3 and Q4 20201, and then craft 3-5 SMART marketing goals to support those business objectives.

If you need to nail down and commit to Specific, Measurable, Attainable, Realistic and Timely marketing efforts to grow your business in the second half of 2021, don’t miss this session.

Upcoming sessions in this series include:

  • May 27 - Choosing Digital Platforms and Creating a Content Calendar
  • June 10 - The Power of Brand Messaging
  • June 17 - Marketing Series: Non-Digital Marketing - Print, Referral, Cold Calling, and More!
  • June 24 - Key Marketing Activities for Q4

Speaker(s): Dana Cassell

Co-Sponsor(s): Wake Forest Chamber of Commerce

Fee: No Cost

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