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Digital Marketing Session 4: How to Implement an Email Newsletter Strategy

Tue 6:30 PM to 8:00 PM
Topic: Marketing and Sales

Email marketing continues to be an ROI positive marketing tool for many small business owners. It’s not unusual for small business owners in our area to have between 40-60% open rates on email. What other marketing efforts are showing that level of engagement? If email marketing is still a mystery to your business, or you want to learn how to increase the effectiveness of your email marketing program, this session is a good fit.

Join SBC Counselor Dana Cassell in this session where we’ll review the basic tenets of email marketing, explore a few of the more popular tools, discuss best practices and then interview a local small business owner who does an outstanding job with email marketing to engage customers and increase sales.

The goal of this session is for small business owners to understand email marketing, and how to leverage email marketing to support their business.

Speaker(s): Dana Cassell

Fee: No Cost

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