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SBCN - North Carolina Community College System Small Business Center Network
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Marketing Your Business

Tue 6:45 PM to 9:00 PM
Topic: Marketing and Sales

Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar. Topics covered: • Plans: business vs. marketing • What goes into a marketing plan? • What does a strong marketing strategy look like? • How do strategies and tactics work together? • What is the difference between branding, advertising, social media and grassroots marketing techniques? • How to evaluate a tactic? • How have tactics changed?

Speaker(s): Dawn Ohaver Moyer

Login information for this webinar will be available 2-3 weeks prior to the start time.

Fee: No Cost

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