Strategies for Extending Sales Beyond the Holiday Season

The months following the December holidays are typically slower ones for businesses, retailers in particular but there are strategies to build strong relationships, create store loyalty and provide reasons and motivation for your holiday customers to be your year-long customers. In this workshop you will learn: • Tips to gather contact information from your customers • Ways to distinguish yourself both during and after the holidays • Basics of email marketing (when, how, what) • How to tweet, post, and pin your way into your customers lives • Advice for choosing what products and services to promote at what times • Free tools and platforms to use for marketing • Recommended systems for email marketing and social media • How to develop a tribe among your customers • And more… Attendees will need to have set up twitter, pinterest and facebook accounts and have basic social media knowledge

Speaker(s): NC Retail Merchants Association

Co-Sponsor(s): NC Retail Merchants Association

Fee: No Cost