Maximizing Sales During the Holidays
Topics on how to maximize results for your business during the holidays will include: Importance of November, December in Retail, Service Industries, your industry; Mindset; Merchandising; Pricing; Staffing; Marketing; How to capture customer information for use throughout the year and its relation to target marketing; Decorating your store - if you have a store front; Handling Thanksgiving weekend and its importance for the rest of the season; Importance of the week between Christmas and New Year's; Why Holiday selling is different than the rest of the year - in to buy - sell them something; Why gift cards are so important; and Overcoming sold out situations.
Speaker(s): M. McConchie
Co-Sponsor(s): Franklin County EDC; Greater Franklin County Chamber of Commerce; YABA; VGCC
Fee: No Cost