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Every Business Needs a Good Brand-The Next Step

Mon 10:30 AM to 11:30 AM
Topic: Marketing and Sales

Every Business Needs a Good Brand - The Next Step Time: 10:30-11:30 AM Location: Continuing Education Building Room 122 This seminar is for those that have taken Every Business Needs a Good Brand. This seminar takes you the next step. Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales. Elements of a good brand include: name, matching domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, right pricing strategy, brand font and colors.

Speaker(s): Gary Heisey

Fee: No Cost

Phone: 828-694-1658


Blue Ridge Community College Small Business Center
180 West Campus Drive, Flat Rock, NC 28731
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