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Every Business Needs a Good Brand

Mon 8:30 AM to 10:30 AM
Topic: Marketing and Sales

Every Business Needs a Good Brand Time: 8:30-10:30 AM Location: Continuing Education Building Room 122 Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales. In this workshop, you will receive an overview on the elements of a good brand, how to create and promote your brand, how to increase the impact of your brand, and when it is appropriate to consider changing or updating your brand. This is an introductory branding course intended for those starting a business as well as those already in business needing a good brand. Elements of a good brand include: name, matching domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, right pricing strategy, brand font and colors.

Speaker(s): Gary Heisey

Fee: No Cost

Phone: 828-694-1779


Blue Ridge Community College Small Business Center
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