How to Create a Clear Marketing Strategy & Stick to It

Learn how to stay relevant in your market by making adjustments or “pivoting” in the right way at the right time. Research your competitors, listen to your customers and community, and strategically decide how you will fit in and compete. What will it take to stay relevant in an ever-changing market and why will a customer choose you over other options that exist? This session will help you explore when, why and how to “pivot”.