Reboot 2021: Applying Personas to Social Media Strategy

Detailed customer personas can determine which marketing channels to use, how to frame messages, and how to craft engaging content.

During this seminar, you will learn how to craft and apply targeted customer personas that are unique to your industry and objectives, and how to generate engaging content for social media.

LEARNING OBJECTIVES

• Understand how to generate personas for your products and services
• Identify strategies for applying personas to social media channels
• Develop three techniques for creating engaging content