Creating a Customer Profile

Knowing who your ideal customer is changes everything – what you offer, how and why you offer it, pricing, potential partnerships and many more. While you may feel like defining your ideal customer can exclude other audiences who might buy from you, focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business. This session is about getting to know the right people who will benefit from and pay for your products and services. Work on answering some essential questions to help you drill down on this issue and ultimately be able to define your ideal customer.