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Marketing 101: A Small Business Guide to Winning Customers

On Demand
Until Nov 30

This course is designed to provide a basic overview of marketing. It is a practical program with real-world examples and helpful tips. The course is directed to small business owners who are interested in reaching a broader customer base. The course is designed to provide a basic overview of marketing. It is a practical program with real-world examples and helpful tips. The course is directed to small business owners who are interested in reaching a broader customer base. You will find the course easy to follow and the subject matter indexed for quick reference and easy access. This course has four key objectives: 1. Describe what marketing is and why it’s important. 2. Define and describe how to conduct marketing research. 3. Explain how to develop a marketing plan and successful strategies. 4. Provide access to quality marketing resources.

Speaker(s): Lisa L Rolan and guest speaker SBA


Fee: No Cost

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