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Introduction to Pricing for your Small Business

On Demand
Until Nov 01

Learn about pricing and the impact that it has on the success of your business. From determining your price to implementing your pricing strategy this course will give you the resources to sound pricing strategies. The course has eight key objectives: 1. Define pricing. 2. Explain how costs affect pricing. 3. Describe pricing as a component of the marketing mix. 4. Identify pricing objectives. 5. Describe pricing strategies in relation to sales promotion. 6. Explain the three general pricing models for small business. 7. Identify common pricing mistakes. 8. Recall the legal issues involved in antitrust actions, loss leader pricing, and price discrimination.

Speaker(s): Lisa L Rolan and guest speaker SBA


Fee: No Cost

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