Introduction to Entrepreneurship: Keys to Building a Successful Business

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. This class provides a condensed introduction to the many strategies, tactics and considerations involved in starting and growing an entrepreneurial business. Discussion includes those skills necessary to succeed as an entrepreneur: The fundamentals of starting and operating a business, developing a business plan, obtaining financing, and marketing a product or service. Improve your knowledge about the pitfalls that often doom a new venture to failure (many encountered long before the first dollar is ever earned), and learn how to lessen risk and ways in which success can be made more likely.