How to Develop and Implement a Small Business Social Media Plan

This 3 - hour highly interactive seminar will show attendees how to develop a results-driven marketing plan that is clear, focused and relevant. You will learn a simple way to build a one page marketing plan and a marketing map that includes creating a foundational web presence, considers traditional marketing and complements a social media plan.The goal is constructing a clear framework for a manageable marketing plan that will enable team involvement. Attendees will: *Learn how to get started developing and implementing a successful marketing plan and mapping out your customer's journey *Understand your customer’s personas and how to reach them *Learn how to perform a 360 digital audit including your competition and industry *Establish a structure to maintain the plan that is sustainable over time

Speaker(s): Martin Brossman

Fee: No Cost