Marketing Your Small Business

Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service. Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer. Once your product image is developed and your marketing strategy is in place, present your product or service to your audience through advertising. Print, television, radio and the Internet are all venues that can communicate your brand to potential buyers.

Speaker(s): Ed Ormsby

Fee: No Cost