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Low Inventory and High Pressure

Sep
16
2021
Thu 3:00 PM to 4:00 PM
Topic: Marketing and Sales

Consumer demand for easily accessible products has been fueled by subscription models and guarantees of two-day shipping. Since the pandemic began to affect North America, the silent killer of retail and eCommerce growth has been low inventory and out-of-stock products. The inventory woes of the pandemic have influenced consumers to seek alternative options. Consumers react to product availability and are likely to fulfill their needs with another brand when products are unavailable...even if the consumer is loyal to the brand with low inventory. During this intensive one-hour webinar, you will learn how consumers make decisions when faced with limited quantities, availability, and time, and how to craft messages to maintain consumer loyalty with your brand.

LEARNING OBJECTIVES Identify how consumers make decisions when faced with limited quantities, availability, and time Review historical marketing campaigns and lessons learned with scarcity-based message framing Apply scarcity-based message framing techniques to marketing campaigns

barbera

Speaker(s): Micheal Barbera, Clicksuasion Labs

This will be a live webinar presented through Zoom. Meeting and access information for this webinar will be available upon registration. We highly recommended logging-in to this meet at least five minutes prior to the start time. If you have any questions before the seminar, contact the Bladen SBC at 910879-5572 or tlyden@bladencc.edu


Fee: No Cost

Small Business Week Event

Phone: 910-879-5572
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