NC REAL Entrepreneurship Boot Camp Session #3 How to Find Your Customers

This hands-on session will help small business owners identify their target markets. It will also explore how consumer behavior such as how they spend, what they spend, why they spend, and their lifestyle influences; can affect your business and marketing efforts. It will also cover market segmentation to unlock potential target markets. Finally, it will review identifying direct and indirect competitors, how to conduct a SWOT Analysis, and creating a niche for your product.

Speaker(s): C. Renae Simon, MBA

Fee: No Cost