Webinar #4: Visual Marketing Content

******************************************************************************** Getting Down to Business Basics -- This Webinar SERIES requires hands-on participation on the participants’ computers or cell phones. Each Webinar could be taken individually or as a SERIES to build towards a Fundamentals of Marketing Certificate. Register for Webinar #4 below... Webinar #4 -- Visual Marketing Content What is visual marketing? Tools and tips for creating and editing visual content: images, video, live video, info-graphics. Due to the Coronavirus, more people than ever are online and actively searching and consuming content. Recent surveys indicate that Internet traffic has increased by over 40%. Is your business optimizing their opportunity to connect with their current and potential customers? Learn about: • • Current consumer mindset • • Successful marketing strategies post-pandemic • • Effective types of content and appropriate messaging for post-pandemic communication • • The importance of transparency and building customer relationships now • • Tailoring content to the different phases of your customer’s journey ******************************************************************************* Other Webinars in the SERIES: WEBINAR #1 -- Introduction to Content Marketing What is it, why does it matter, strategies, best platforms, and timing for your audience, curation, content creation Webinar #2 -- Tips and Tools for Content Marketing Best practices, tools for social listening, content aggregation, curation, editing, and creation. Webinar #3 -- Creating a Content Calendar What is this? How to generate content. Ideas for content. Tools for calendar creation. Begin creating your calendar. Webinar #5 -- Using Canva for Graphic Design of Your Content Canva is a popular tool for creating visual content for social media and for the graphic design of both print and digital materials. Learn how to use the free version. Webinar #6 -- Creating Info-graphics Info-graphics are a popular way to visually display information, especially data. Learn about how to create an info-graphic and the free tools that are available. *******************************************************************************

Speaker(s): Developed and taught by Jeanne Munoz with Martin Brossman

WEBINAR #4 in the Content Marketing SERIES has a two part REGISTRATION: PART ONE: 1. Attendee must REGISTER for each Webinar in the SERIES. 2. Please REGISTER in advance for this Webinar and EACH Webinar in the SERIES. 3. Register for Webinar #4 below.... PART TWO: 1. After registering on this page, please click on the CONTINUE button and then click on the BLUE Webinar Title to REGISTER to the ZOOM classroom. Please look for a SURVEY email following the WEBINAR. Please promptly respond with your evaluation. Thank you.

Fee: No Cost