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Webinar #1: Intro to Content Marketing

Jan
22
2021
Fri 12:00 PM to 2:00 PM

Registration Required.

WEBINAR #1 in the Content Marketing SERIES has a two part REGISTRATION:
PART ONE:

  1. Attendee must REGISTER for each Webinar in the SERIES.
  2. Please REGISTER in advance for this Webinar and EACH Webinar in the SERIES.
  3. Register for Webinar #1 below....

PART TWO:

  1. After registering on this page, please click on the CONTINUE button and then click on the BLUE Webinar Title to REGISTER to the ZOOM classroom.

******************************************************************************* Getting Down to Business Basics -- This Webinar SERIES requires hands-on participation on the participants’ computers or cell phones. Each Webinar could be taken individually or as a SERIES to build towards a Fundamentals of Marketing Certificate. Please register to Webinar #1 below... WEBINAR #1 -- Introduction to Content Marketing What is it, why does it matter, strategies, best platforms, and timing for your audience, curation, content creation Due to the Coronavirus, more people than ever are online and actively searching and consuming content. Recent surveys indicate that Internet traffic has increased by over 40%. Is your business optimizing their opportunity to connect with their current and potential customers? Learn about: • • Current consumer mindset • • Successful marketing strategies post-pandemic • • Effective types of content and appropriate messaging for post-pandemic communication • • The importance of transparency and building customer relationships now • • Tailoring content to the different phases of your customer’s journey ****************************************************************************** Other Webinars in the Content Marketing SERIES: Webinar #2 -- Tips and Tools for Content Marketing Best practices, tools for social listening, content aggregation, curation, editing, and creation. Webinar #3 -- Creating a Content Calendar What is this? How to generate content. Ideas for content. Tools for calendar creation. Begin creating your calendar. Webinar #4 -- Visual Marketing Content What is visual marketing? Tools and tips for creating and editing visual content: images, video, live video, info-graphics. Webinar #5 -- Using Canva for Graphic Design of Your Content Canva is a popular tool for creating visual content for social media and for the graphic design of both print and digital materials. Learn how to use the free version. Webinar #6 -- Creating Info-graphics Info-graphics are a popular way to visually display information, especially data. Learn about how to create an info-graphic and the free tools that are available. *******************************************************************************

Speaker(s): Developed and taught by Jeanne Munoz with Martin Brossman

WEBINAR #1 in the Content Marketing SERIES has a two part REGISTRATION: PART ONE: 1. Attendee must REGISTER for each Webinar in the SERIES. 2. Please REGISTER in advance for this Webinar and EACH Webinar in the SERIES. 3. Register for Webinar #1 below.... PART TWO: 1. After registering on this page, please click on the CONTINUE button and then click on the BLUE Webinar Title to REGISTER to the ZOOM classroom. Please look for a SURVEY email following the WEBINAR. Please promptly respond with your evaluation. Thank you.


Fee: No Cost

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