What You See is What You Get

Have you ever noticed how some products catch our eye and peak our curiosity? Using high tech solutions for eye tracking, marketers can now anticipate how customers will react and receive our marketing efforts before we release them to the market. The use of eye tracking software has ushered in a new era of user experience design in web development and package design for retail environments. This seminar will showcase the technology that is now available and how to take advantage of the experience and science to boost your competitive edge against even the largest of brands.

Speaker(s): Will Daugherty, Jon Carico

Co-Sponsor(s): Pitt-Greenville Chamber of Commerce, Evolve, Inc.

Fee: No Cost